FAITH
FAITH
ABOUT ME
I've spent the last few years working in communications mostly with mission-driven organizations, and what I've learned is this: good content isn't about saying more, it's about saying the right thing in a way people actually feel. I work at the intersection of story, strategy, and visuals. Sometimes that looks like an email campaign that turns readers into donors. Other times it's reshaping a website so people can finally understand what an organization does and why it matters. I care a lot about clarity, context, and creating work that doesn't just perform, but connects.
I'm naturally story-first, but I don't ignore the numbers. I use data, SEO, and performance insights as tools not as the point to guide decisions and make sure the work is doing what it's meant to do. What I enjoy most is being trusted with the bigger picture: shaping narratives, building content systems, and giving ideas the space to land properly. I do my best work in environments that value thoughtfulness, autonomy, and a little creative curiosity.
QUICK STATS
Years in communications and digital engagement
Active users grown in one month
Increase in organic user engagement through SEO
Average newsletter open rate (industry avg: 25%)
MY SKILLS & SERVICES
Content & Communications
- Strategic storytelling for nonprofit and mission-driven organizations
- Copywriting optimized for conversion (email, web, social)
- Brand voice development and content calendar management
- Newsletter production and audience segmentation
- Website content strategy and blog management
Social Media Management
- Multi-platform content strategy (Instagram, TikTok, LinkedIn, Facebook, Threads)
- Community management and audience engagement
- Visual content creation (Canva, Figma)
- Social media analytics and reporting
Digital Marketing & Analytics
- Email marketing campaigns (Mailchimp, Constant Contact, Brevo, HubSpot)
- SEO strategy and implementation (keyword research, on-page optimization, indexing)
- Google Analytics and Google Search Console expertise
- Performance tracking, A/B testing, and data-driven optimization
- Meta advertising (campaign setup, monitoring, and optimization)
Content & Communications
- Strategic storytelling for nonprofit and mission-driven organizations
- Copywriting optimized for conversion (email, web, social)
- Brand voice development and content calendar management
- Newsletter production and audience segmentation
- Website content strategy and blog management
Social Media Management
- Multi-platform content strategy (Instagram, TikTok, LinkedIn, Facebook, Threads)
- Community management and audience engagement
- Visual content creation (Canva, Figma)
- Social media analytics and reporting
Digital Marketing & Analytics
- Email marketing campaigns (Mailchimp, Constant Contact, Brevo, HubSpot)
- SEO strategy and implementation (keyword research, on-page optimization, indexing)
- Google Analytics and Google Search Console expertise
- Performance tracking, A/B testing, and data-driven optimization
- Meta advertising (campaign setup, monitoring, and optimization)
MY WORK
WAAW Foundation
International nonprofit empowering African girls through STEM education
Communications Associate
January 2026 - Present
Communications Intern
October 2022 - December 2025
- Led fundraising communications that helped raised $16,000 for 'Support an African Girl in STEM' campaign through strategic email copywriting and donor engagement tactics
- Grew website traffic by 738% in a quarter from 3.8k to 36k active users through comprehensive SEO strategy, keyword optimization, and content refresh
- Increased Google Search visibility dramatically: from 87k to 374k impressions and improved average search position from 17.3 to 5.7 through sitemap optimization and strategic keyword targeting
- Delivered 20,000+ emails in Q3 alone with less than 3% unsubscribe rate, ensuring audience retention and growth
- Created monthly priority keyword lists and integrated SEO best practices into all content, resulting in 12% organic traffic growth quarter-over-quarter
- Published 3 long-form SEO-optimized blog posts highlighting scholar success stories, improving search rankings and donor connection
- Managed WordPress website updates including newsletter integrations, donation pop-ups (8,423 impressions), and user engagement optimization
Girls and Goals Initiative
Nonprofit focused on menstrual health education and advocacy for young girls
Communications Manager
January 2025 - December 2025
- Led communications for 'Project Pad Bank' advocacy campaign reached 4,000+ girls across 8 states and mobilized 150+ volunteers through coordinated multi-channel outreach
- Designed and executed creative campaigns on gender equity, youth empowerment, and health education that resonated with both international and local audiences
- Monitored campaign analytics to track impact and optimize storytelling content, boosting visibility and volunteer participation
- Developed donor engagement strategies that successfully increased visibility for menstrual health advocacy initiatives
- Coordinated cross-state volunteer networks and training programs, demonstrating ability to manage complex, geographically distributed teams
Jaiye Experiences
Experiential travel and lifestyle brand
Social Media & Community Manager
February 2025 - June 2025
- Planned and executed 14+ posts weekly across Instagram and Threads (reels, carousels, single posts), managing full content calendar for strategic posting
- Maintained 56%+ newsletter open rate through Mailchimp, blending storytelling with conversion-driven copywriting
- Led daily community management with conversational, brand-aligned responses that built affinity and drove bookings
- Delivered weekly performance reports and analytics, using insights to continuously optimize content strategies and improve engagement
- Developed strategic lead magnets and downloadable resources that grew email subscriber base and strengthened brand authority
Talent Lab
Talent development and recruitment platform
Digital Marketing Specialist
June 2024 - January 2025
- Built LinkedIn presence from scratch to 2,189 followers in 5 months, generating 11,138 link clicks through strategic content and thought leadership
- Achieved 48,900 reach and 119,000 impressions on LinkedIn demonstrating exceptional engagement with talent development and recruitment audiences
- Executed 15 email campaigns achieving 34.12% open rate significantly above the 21-25% industry benchmark for B2B communications
- Created high-performing content strategy across blogs, LinkedIn Newsletters, and video reels tailored to talent acquisition and professional development audiences
ADORE
Health and humanitarian nonprofit
Communications Intern
April 2024 - February 2025
- Designed 'Hope in Every Dose' HPV vaccination campaign tracked performance with analytics tools to drive awareness and community engagement
- Created compelling visuals and storytelling content that effectively communicated organizational mission and program impact
- Managed content calendar ensuring timely communication of health initiatives across all social media platforms
- Translated complex nonprofit initiatives into accessible storytelling content, optimizing based on engagement data
10.8.8 Africa
Campus magazine
Content Creator
October 2021 - January 2023
- Developed engaging content reaching 1,300+ readers, demonstrating strong writing and storytelling abilities
- Authored thought-provoking articles on youth-oriented topics, showcasing ability to write for diverse audiences
- Led communications to secure sponsorships and partnerships for university events
GALLERY
TOOLS & PLATFORMS
LET'S CHAT
Whether you need a communications strategist who can drive measurable results, a storyteller who knows how to connect with audiences, or a digital marketer who speaks fluent analytics, I'd love to talk.